care is at our core.

At ModifyHealth, our goal is to create better health outcomes using food as medicine. We believe that healthy diets can prevent many of today's most prevalent health problems. To us, food is the best kind of medicine and we’re passionate about helping those with chronic conditions through evidence-based dietary management. 
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George 'GB' Pratt

Founder & CEO
GB Pratt
Founder & CEO

G.B. has a passion for healthcare innovation and delivering services that exceed expectations. With a history of gluten sensitivity and a desire to help patients take control of their health, he founded ModifyHealth in 2018 to bring relief to those suffering from conditions such as IBS, IBD, NAFLD, and celiac disease, where dietary modification is a recommended treatment. Prior to ModifyHealth, G.B. helped launch EndoChoice, a developer of innovative healthcare products and services for the GI space. G.B. led one of the organization’s three divisions, serving as VP & GM of Technology Enabled Services. EndoChoice grew from a startup in 2008 to public offering in 2015 (NYSE: GI) and final sale to Boston Scientific in 2016 (NYSE: BSX). G.B. has served in a variety of management positions for healthcare organizations. He was the co-founder and CEO of VLink, an integration platform that was ultimately sold to Portico Systems, a partner company of Safeguard Scientifics (NYSE: SFE). From 2002 to 2006 he held several roles, including Vice President of Sales for Eko Systems, a provider of hospital-based EMR’s for the perioperative space. When not in the office, G.B. enjoys spending time with family and friends, playing golf and rooting for Philly sports.

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Ryan Moskowitz

Chief Brand Officer
Ryan Moskowitz
Chief Brand Officer

Having a close personal connection to the IBD and IBS space, Ryan helped launch the ModifyHealth pilot in 2018 to bring relief to those suffering from conditions such as IBS, IBD, NAFLD, and celiac disease. Prior to ModifyHealth, Ryan was the Senior Director of Marketing and Communications at EndoChoice, an innovative medtech company delivering a broad portfolio of innovative devices and diagnostics for the GI space. Ryan helped build the EndoChoice brand from a basement concept in 2008 to a public offering in 2015 (NYSE: GI) and final sale to Boston Scientific in 2016 (NYSE: BSX). Ryan is a multi award-winning brand marketer with a history of building successful and meaningful brands for both startups and Fortune 10 companies across a wide variety of industry verticals including Retail, Finance, SaaS, Luxury and Medical. Outside of the office, Ryan enjoys spending time with his family, attending car shows and is an avid collector of TV and film props.

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Hagan Jordan

Chief Commercial Officer
Hagan Jordan
Cheif Commercial Officer

Hagan has a history of commercializing innovative products and services to healthcare providers that have dramatic impact on patient care. With this background, Hagan decided to join the ModifyHealth team to impact patients' currently suffering from GI diseases that require dietary modification. Prior to ModifyHealth, Hagan helped launch EndoChoice, a developer of innovative healthcare products and services for the GI space. While at EndoChoice, Hagan served in multiple sales and marketing leadership roles including Global Marketing Leader for Imaging & Technology Enabled Services as as well as Senior Director of Marketing. EndoChoice grew from a startup in 2008 to public offering in 2015 (NYSE: GI) and final sale to Boston Scientific in 2016 (NYSE: BSX). During Hagan’s time at Boston Scientific, he served in multiple roles including Group Manager of Pathology and Marketing Channel Manager for the GI Ambulatory Surgery Center Division. When not in the office, Hagan enjoys spending time with family and friends and watching any and all sports, especially Clemson football. As a former college golfer at Furman University, Hagan cherishes the opportunity to play a round of golf when time allows.

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Dexter Shurney, MD, MPH, MBA

Chief Medical Officer
Dexter Shurney, MD, MPH, MBA
Chief Medical Officer

Dr. Shurney is a recent past President of the American College of Lifestyle medicine and a recognized food as medicine authority. He has held numerous senior healthcare leadership roles including Chief Health Equity Officer at Adventist Health; Vice President, Chief Medical Officer at Blue Cross Blue Shield of Michigan; Chief Medical Officer, Executive Director of Global Employee Benefits at Cummins, Inc.; And, Chief Medical Director, Employee Health Plan at Vanderbilt University and Medical Center. During his tenure at Vanderbilt, he held dual faculty appointments at Vanderbilt University Medical Center, and the Owens Graduate School of Business. Dr. Shurney received his BS from Loma Linda University and his MD from Howard University College of Medicine. He also has an MBA and MPH from the University of Detroit/Mercy and the Medical College of Wisconsin, respectively. A licensed physician, he is board certified in both preventive medicine and in lifestyle medicine, and is a Fellow in the American College of Lifestyle Medicine.

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Madison Reeder, RD

Director of Clinical Operations
Madison Reeder, RD
Director of Clinical Operations

As a Registered Dietitian with a decade of experience in the healthcare industry, Madison has been instrumental in advancing innovative nutrition and telehealth programs that improve patient outcomes and accessibility to care. At ModifyHealth, Madison leads the development and implementation of comprehensive telehealth services, integrating care seamlessly with multiple health plans across the country. Madison is passionate about creating health equity for all, leveraging nutrition to prevent chronic diseases, personalize treatment, and address food security issues. Her dedication to empathetic engagement and respect for individuals drives her commitment to transforming the field of nutrition and healthcare. Her expertise in medical nutrition therapy (MNT) and patient engagement has been pivotal in creating scalable, evidence-based food programs. Madison has successfully grown and trained a network of clinicians to provide the highest quality care, tailored to meet the needs of each patient. Additionally, Madison’s operational strengths ensure excellence and continuous improvement. She has founded research on dietetics outcomes, improved clinical structures for dietitians in telehealth, and enhanced strategic initiatives among health plans and partners throughout the nation. Madison's unwavering commitment to improving health outcomes through strategic nutrition interventions underscores her dedication to making a meaningful impact in the healthcare field.

want to learn more?

ModifyHealth changes lives by making food as medicine simple and sustainable. Our turnkey programs improve outcomes and cost for chronic conditions such as diabetes, heart disease, kidney disease, irritable bowel syndrome (IBS), and related GI issues where dietary management is a recommended treatment. 

We partner with providers, payors, employers, and patients to make adopting healthier diets and lifestyles a reality.
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